When brands mislead? (Part 2)
First, Nurofen was taken to task for suggesting it targeted specific types of pain. Now, a man in the US has complained that for years he...
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Claire Trévien
B2B Content Marketer. Multimedia Poet. Cultural Historian.
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Freelance B2B Content Marketer
Claire Trévien Archive
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Abolition of tax return?
So they are going to abolish the tax return. Ah, but the self employed, while not completing returns as such, will have to provide...
The Top 5 Content Marketing Books of 2015
With content marketing on the lips of every marketer worth their salt, 2015 has been a bumper year for content marketing books. Whether...
Where have all the favicons gone?
Not sure why, but of late quite a few tabs I've seen have been bereft of favicons (those little icons with the website's logo), replaced...
Review-a-thon
I've pledged to review one pamphlet a day for the whole of December, to fundraise for the next Saboteur Awards (details here).
I've only...
Is your LinkedIn profile optimized for success?
Everyone who owns a LinkedIn account has probably filled out their personal profile as a bare minimum, but it’s surprising how few people...
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Is there a mouse on Mars?
Unlikely, but until it's formally discredited, I'm a mouseliever.
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The latest images released by NASA’s Curiosity Rover have spotted a Martian mouse on the Red Planet that were captured during the...…
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