Claire Trévien

This is a question I often get asked, and I understand why: there are so many magazines out there and we often rely on word of...

This is a highly exciting opportunity for anyone who defines themselves as having a disability (whether invisible or visible). I can...

Let’s get one thing out of the way first: you have a personal brand.

Yes, you, an individual, have a brand, whether you want to or...

So you’ve hopefully read my first post on the matter, Building a Personal Brand: First Steps, and know that you need to take control...

There's still a few weeks ago but I am already buzzing about attending StAnza Festival in St Andrews this year. I have heard so many...

Only a few weeks ago, I said:

'I think we are going to see a shift, with businesses gradually focusing their attention on...

Content creation is a challenge faced by most modern organizations, and while employing ghostwriters is one way of solving that...

A very entertaining and insightful post that looks at the failed experiment of Ello to show us the future of marketing: less...

As some of you know, I joined the Annexe team a couple of months ago as a poetry editor. For this first half of the year, we are open...

What is linkbait?

Even if you don’t recognize the term, you have almost certainly encountered it. Here are some examples of...

It’s easy to get carried away with twitter: so many apps, so many opportunities. You can forget that less is more, and that...

This article is a fascinating comparison between oral cultures and digital cultures, arguing that the two have more in common than...

• Disturbing poetry by children goes viral.
• The cover of Simon Barraclough's hotly (eh!) anticipated collection Sunspots is revealed.

When it comes to content marketing, you can aggregate or hire ghostwriters as much as you want, nothing will be ever quite as good as...

An opportunity for creative writers of all ages, backgrounds and cultures, who identify as LGBT to be published in Febulous....

Just another example of perfumer Penny Williams' fabulous way with words, read the linked article to find out what love smells like to...

For a bit of light relief check out these rather sinister poems written by children....

An interesting article detailing how to make the transition from using social media for personal use, to using it for business. Using...

Looks like Google is going to be treading on Uber's toes soon. Considering thebadPR this company has been getting in the last few...

Unless you’ve been hiding under a rock, you are hopefully aware that content marketing should be key to your business’s marketing plans...

With YouTube now the number 2 search engine in the world, it’s more important than ever for your business to consider investing time...

Don’t give up on Google Plus just yet! While its future looked bleak back in September when Google stopped making the platform a...

Now here is an honest to goodness faff-free article, that provides practical and achievable ways to increase your twitter following and...

Plenty of excellent advice on curating content from the Social Media Examiner. It almost reads like a summary of what Passle does:...