Finalist at the CIM Marketing Excellence Awards 2016
Very pleased to announce that I am a finalist at the CIM Marketing Excellence Awards, in the category 'Marketer of the Year'! I entered...
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Claire Trévien
B2B Content Marketer. Multimedia Poet. Cultural Historian.
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Should publishers charge for manuscript submissions?
I interviewed Colleen Higgs from Modjaji Books in Cape Town last week. One of the interesting threads that emerged was the issue of...
Who Are The Baddies in The Year 6016 Storybook?
Today's news that some fairy tales date back over 4000 years really caught my imagination. What stories will we still be telling on Earth...
7 tips to boost your productivity when working from home
Back when I was doing a PhD I essentially worked from home. Apart from quarterly meetings with my supervisor(s) and, some years, contact...
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Tweets to go beyond 140 characters
At first glance this seems like a terrible idea: after all, what makes Twitter special is the length constraint. Yet it looks like the...
2015's top B2B marketing posts!
As 2015 is drawing to a close, here are some of this blog’s most viewed and shared content for you to enjoy:
10 posts about Social Media...
New year, new LinkedIn editorial calendar
LinkedIn has released its new editorial calendar. I've written about this feature before, suggesting that looking at it brings two...
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Facebook rolls out live videos, is this bye bye for Periscope?
Periscope might start getting worried - Facebook has been gradually releasing a new design on iPhone and Androids where users can share...
Timeblocking: the answer to increased productivity?
Back when I was a student, I used to timeblock to get on with particular projects, whether it be that essay due in a fortnight, or a...
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