Claire Trévien

Branding is a crucial part of a startup’s success: they need to let people know quickly and effectively who they are, and why they have...

My most recent B2B content marketing challenge video over on LinkedIn was heavily inspired by my recent house move! 

I know I'm not...

I recently created a post sharing tips for creating cheap video poems and realized the tools used are also perfect for creating B2B...

If you've spent any time at all on LinkedIn recently, you'll have noticed a wide adoption of its latest feature: video. You can now...

1. Automate less. Or rather, automate thoughtfully. As I wrote earlier, avoiding image previews on link will increase your visibility on the...

A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...

The phrase ‘bringing your whole self to work’ is a phrase I hear often and which seems to resonate with a wide variety of people. I am...

I’ve become convinced lately that *NSYNC’s 2000 hit ‘It’s Gonna Be Me’, is a thinly veiled morality tale, advocating for an ABM...

Does social media count as content marketing?

The short answer is yes.

Content marketing is a strategy that puts your audience first. It...

This image has been doing the rounds on LinkedIn. It's gone viral to the extent that some of my French connections were sharing it....

This is a question I often get asked, and I’m sure many people wish there was one straightforward answer. With B2B companies, the Big...

Tis the season for evaluation, so I've looked back on Passle's weekly newsletter. A subject line is essentially a big shiny sign which,...

This advert has been doing the rounds on social media recently. It depicts an instant message conversation between a venue manager (Tom)...

So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...

Below is an information-packed Slideshare which outlines two ways in which content is needed: content for when people search for you, and...

There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...

Below you can find Passle's 7th vlog - a fairly impressive feat when you consider my video skills at the start consisted of uploading...

I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...

I've been watching the B2B Summit from afar thanks to the magic of the Twitter hashtag #b2bsummit16 and Glisser, a platform through which...

Simply put: our brains are all different. While some event planners are ready to make adjustments with regard to visible physical...

In my last post, I showed three ways to make your personal social media accounts more business focused. Today I'm sharing a document...

Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business...

I recently shared a document put together by Passle which included 10 steps to become a LinkedIn hero. I also recently created a post with

Having visual rather than text-heavy presentations is brain-friendly according to the article below, which looks into the slides of...

If you work in marketing then you've no doubt heard these lyrics sung to many a tune: 'increase spend on video marketing', 'create more...

Once upon a time, there was a Business Development Manager who wanted to make sure his kingdom was widely known across the world. He...