Who doesn't love a good stat? This website is full of them, 104 to be precise, much of which is very encouraging where Passle is concerned. The section on blogging in particular clearly demonstrates its continued importance when it comes to driving traffic.
7 Blogging Stats 28. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes) 29. Each month, 329 million people read blogs. (NewsCred) 30. 37% of marketers say blogs are the most valuable content type for marketing. (NewsCred) 31. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (NewsCred) 32. 17% of marketers plan to increase blogging efforts this year. (Forbes) 33. Blogging increases web traffic by 55% for brands. (Rocket Post) 34. B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh)