I wrote about the Bored Baker recently, inserting haiku in supermarket cookie packets. A more deliberate act of public writing has been garnering attention recently.
Chipotle, the Mexican fast food chain, has taken to printing a series of essays on its bags and cups. An idea that should hopefully inspire more businesses to bring some creativity and thoughtfulness to their design. The pay-off is that by not trying to be a marketing tool, it of course ended up getting plenty of media attention, in part because of the high profile of the writers chosen. It'd be good to see something similar happen with more up-and-coming authors, giving them more exposure that way. And, why not, with poetry?
You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”