There is a lot of good sense in this article, which emphasizes the importance of sales and marketing working together to achieve best results.
Rhonda Holloway, Founder and Senior Partner of Six20 Partners has a holistic solution to this chasm. Holloway states, “Sales and Marketing should be SMARKETING for the greater good, but the two roles are vastly different. Perhaps B2B companies should institute 3 month job rotations between Sales & Marketing. After the rotation, the salesperson should have a better understanding of how to partner with Marketing and better use the great content and Marketing should have a better understanding of the material that really makes a difference in the field. Both jobs are hard and I think the problem is we both think the other is easy – hence the chasm.”