An interesting article detailing how to make the transition from using social media for personal use, to using it for business. Using it to share pictures of your dog isn't going to prepare you to create a social media campaign for a B2B business. Thankfully, it's not an impossible transition!
The journey to social media literacy is not obtained through personal use. Although daily interactions with major platforms help us understand basic functionality, these social habits do not teach us business fundamentals. Personal use has created an abundant overconfidence in the workplace. We assume we know more than we do because we are active users ourselves. However, posting details of our daily social events does not teach us how to implement an API call or create compelling content.