Only a few weeks ago, I said:
'I think we are going to see a shift, with businesses gradually focusing their attention on Instagram, and deserting an increasingly expensive Facebook.'
As this article points out, however, expenses to reach new clients are one thing, expenses to keep talking to the list you've built is quite another. It's easy to understand why they're frustrated.
I wouldn't sound the death gong for Facebook pages quite yet however....
That’s the opposite of what socializing is all about. But that’s their business model, and we get to take it or leave it. We left it. We don’t object to paying for promoted posts that reach NEW followers; nothing is free in this big old world and we get that every company has to make money. The magazine industry exists thanks to paid advertising, with brands seeking to engage via media. But organic reach – that carefully built engagement of followers that took so long to build – is now a thing of the past. You cultivated the relationship, but Facebook decides how often you get to connect with them. They have become the social chaperones of the digital age.