Although the article focuses on iPlayer being available across Europe. The bigger issue being faced is the drop of an invisible wall that blocks websites on the internet based on geographical location.
In this day and age where I can work with someone half way around the world with ease its ridiculous that a country still thinks it owns the right to specific information or media.
When it comes to companies. Its just bad business sense. More openness, means more traffic.
In particular, the regulator said it wanted to see an end to "unjustified geo-blocking". This is a measure that either denies a user access to a site based on their location or re-routes them to a related store that features different prices.