Great article by Siobhan File on the art of sourcing relevant stories in the workplace to share with the world.
Although this is specifically about drawing stories out of employees, through interviews, her advice has uses beyond. Looking to your own daily life and 'real-world skills' and applying them to your company's wider aims and values, could create highly engaging content. Her examples can provide inspiration to anyone facing writer's block and struggling to create relevant content for their business blog.
A must read for anyone writing or curating content for their workplace.
A lot of people wouldn’t dream of writing a blog post about issues in their day–to–day working lives. Like Dan, who thinks of himself as just one of the UK’s 49 delivery truck drivers for Cake Queen—pretty low down the food chain. But Dan doesn’t realise that he’s an expert in dealing with stress in the workplace. He drives through busy traffic to get cakes to events on time, has to make sure that they don’t topple in transit, and is often working between rushed bakers and strung out event coordinators/brides. So what are his tips for coping in an environment like that? And what are his best anecdotes?