First, Nurofen was taken to task for suggesting it targeted specific types of pain. Now, a man in the US has complained that for years he thought his can of Foster's had actually been imported from Australia. Cynical ploy to make money or genuine disappointment from an Ozzie-lovin' beer drinker? Time will tell though perhaps most people who enjoy beer will think you should know the difference between an actual import and a locally-brewed variation. Emotional engagement (above simple taste preference) is essential to premium brands so this case may help re-draw the line between encouraging consumers to play make-believe and actually misleading them.