A slightly heartbreaking post below in which (almost) no one turns up to a launch. That is often the fear. 

I've definitely had my fair share of under-attended events but at least, generally, there were other readers there too, so we could bond over that and turn the evening into a different fun vibe. Here, Matthew Norman is on his own.

It also shows the importance of letting people know about your event in the first place - sometimes social media feels effective enough but I'd really recommend a personal email. If you want someone at your reading: tell them! We all lead such busy lives it's easy to let something slip.