Here's a tongue-in-cheek post I wrote for Clearview Social, with my top 5 easy ways to destroy a company's credibility (and their antidotes, if needed). Enjoy!
You’ve written the thing so it’s clearly brilliant. Throw it into the void with the others. Walk away. Never look back. Proofreading is for cowards who don’t have conviction. You have conviction. Your doctor says it’s untreatable. Fact checking is for puppies. Boom. How to fix it: Blogs, social media updates, and any other content you create, are publishing. Check what you publish online like you would any printed material: are there any glaring typos? Have you made a huge factual mistake? Did you spell the name of the CEO you quote correctly? Is a “social manger” really a job title?