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Training your employees to use social media: guidelines vs empowerment

I shared some thoughts on social media guidelines earlier this year, which I've translated into a Slideshare below.

We're seeing a real...

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Everything you wanted to know about LinkedIn videos but were afraid to ask

If you've spent any time at all on LinkedIn recently, you'll have noticed a wide adoption of its latest feature: video. You can now...

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3 quick hacks to get more engagement on your LinkedIn profile

  1. Automate less. Or rather, automate thoughtfully. As I wrote earlier, avoiding image previews on link will increase your visibility on the...
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What do *NSYNC and ABM have in common?

I’ve become convinced lately that *NSYNC’s 2000 hit ‘It’s Gonna Be Me’, is a thinly veiled morality tale, advocating for an ABM...

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Top 3 ways of integrating social media into your content marketing strategy

Does social media count as content marketing?

The short answer is yes.

Content marketing is a strategy that puts your audience first. It...

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